The Dance Studio Industry

Concert, Confetti, Party, Event, Club
Today’s constant flow of young, middle-aged, and elderly Americans to their regional dance studio isn’t a misstep. Many see dancing as an attractive route to physical fitness, and millions more have been drawn to the flash, dash, and fun of it by such television shows as”Dancing with the Stars” and”So You Think You Can Dance.”
New Cast of Stars
No longer is dance on TV reduced to remnants of the Lawrence Welk show. The faces of modern dancing performers are those of Maksim Chmerkovskiy, Julianne Hough, and Karina Smirnoff, amongst others.
Dancing studios that provide Latin-inspired, ballroom, and mix courses, in particular, have benefited from the trend. Additional baby boomers are expected to fuel it for at least another five years, especially in classes for ballroom dancing.
According to Angela Prince, director of public relations for USA Dance, the popularity of ballroom and Latin dancing has been growing since about 2000. Television shows have boosted, not created, the trend, she said.
“Dancing With the Stars” is thought to have done for ballroom dance what”Saturday Night Fever” did for disco decades past.
Mood Enhancement
All this, plus dance makes people feel good – even during tough times. By reducing tension and stress, dancing naturally produces an overall sense of well-being. Moreover, dancing as a social endeavor provides opportunities to meet different people, enhance a person’s social skills, and boost self-confidence.
Physical Fitness
Most kinds of dancing require extending, bending, starting, and stopping, all of which improve flexibility. Dancing forces muscles to resist and control body fat, and virtually all types of it, from ballet to ballroom, makes the princess more powerful.
Like tennis, running, or weight lifting, dancing builds one’s endurance by forcing the heart, lungs, and muscles to work harder and longer without fatigue.
Survival and Future Expansion
Although many industries suffered in the aftermath of the 2008 recession, the dance studio industry not only survived but also expanded in the last five years. According to the IBIS World report of January 2015, the yearly revenue of dancing studios since 2010 grew by 2.9 percent, with more than 8,500 companies now employing over 50,000 people.
The report estimates that these studios will generate $2 billion in revenue this year. At another five, improving economic conditions and increased consumer spending on recreational activities is expected to expand the industry even further.
No Dominant Company or Companies
The dance studio industry is highly fragmented. According to the most recent Economic Census, 98.9 percent of its studios operate from a single site. Each caters to and serves its own local market, leaving federal franchises with less than 3 percent of the federal marketplace.
In 2015, almost 75 percent of the industry’s revenue income is expected to come from tuition for general dancing classes, and nonprofit organizations will bring another 5.2 percent.
No longer are Americans content to watch dance on TV, or by the edge of a ballroom floor. As the numbers show, more people than ever want to dance, or at least try.

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